Our Story

Two Stories, Two Scoops.

I

My First Story: From the Highway to Global Scoop

They say some of the best ideas are forged in the toughest times. Twenty winters ago, life threw a massive curveball when I was forced into bankruptcy. It’s the kind of moment that tests what you’re made of. To keep moving forward, I spent years working as a heavy vehicle truck driver — hauling massive loads, working grueling 12-hour shifts, and navigating the open roads. It was hard, honest work that kept the wheels turning.

But out of those long hours on the bitumen, a different kind of spark took hold. I traded the steering wheel for the mixing bowl, turning a decades-long passion for sweet creations into something truly special. This recipe isn’t just about ice cream; it’s the definition of a lifetime of resilience, hard work, and proof that you can always scoop up a brilliant second act.

“I traded the steering wheel for the mixing bowl.”

II

A note from the maker

Our lives changed dramatically when my wife, Marg, suffered a Traumatic Brain Injury from a major fall down a hillslope. Before that, everything was fine, but now my days are a constant balancing act. After working a full-time shift, my evening role is managing all the chores, cooking, and cleaning, while providing full-time care for her. We haven’t had a true holiday in three years.

At 71, this is an incredible challenge, which is why I started delving into the world of ice cream making — to give my wonderful wife something we can truly enjoy together each evening. She fell in love with a special recipe I developed just for her, and becoming a first-generation ice cream maker and recipe developer has become my passion. That is why I started this business. Every book sold brings us closer to the holiday we so desperately need.

Rob Vass

Ice cream maker & recipe developer